Why Does An SEO Company Need FTP Access?
There are several reasons why an SEO company needs FTP access. For starters, it allows for better maintenance and troubleshooting. It’s also a good way to clean up a 404 error. Contact us to learn more about best tempe company in az
An FTP client is a program that allows you to pull and send files from your computer to your server. Unlike email, you can see what’s in a file and edit it as well. You can create folders to store different types of scripts. Besides, it’s one of the easiest ways to transfer large files.
The FTP protocol is a very common and important tool for transferring files. Although it may not be the best at all times, there are several reasons why it can be a useful tool for the right person.
Using FTP is easy enough, but you should be careful not to overuse it. One way to do this is to use a passive mode. Normally, this means only accepting connections from the server. This is a safer way to manage the connections. Another savvy move is to ensure you have a backup of your website’s files. In the worst-case scenario, you can restore your site.
Aside from using it to retrieve data, FTP is also a great way to push changes to your live site. Pushing your site’s latest changes to your server can increase its rankings in search engines. However, keep in mind that there are a few major risks. If your server is compromised, your files can be stolen. And even if your website isn’t hacked, your server can be overwritten with malicious code.
Aside from transferring large files, FTP also makes it possible to get into the backend of your site. Using this feature, you can install a sitemap, clean up a 404 error, or update your site’s files. Some of these processes may be a bit overkill for smaller sites, but if you’re looking to get your SEO game on, you’ll want to be prepared.
One of the most useful FTP functions is the side-by-side directory comparison function. This feature will allow you to see how your website stacks up against another quickly and easily. Also, the side-by-side feature is a smart one, as it will make it easy to align the files and reduce the margin of error.
While an FTP client is useful, you should always be careful when providing your provider with the FTP credentials. For example, don’t make the mistake of giving your provider access to your e-mail account. Never connect your e-mail account with your domain name. Similarly, don’t provide your SEO firm with access to your database. Leaving this out of your list of security measures could land you in a heap of trouble.
It’s a good idea to use an FTP client with a GUI-based drag-and-drop feature. Alternatively, you can opt for a more traditional file transfer method. But be sure to have your provider check your files and verify your credentials.